Showing posts with label economy. Show all posts
Showing posts with label economy. Show all posts

Friday, July 16, 2010

Green Marketing Made Affordable!

We all are recognizing how important it is to do what we can for our delicate environment. Three White Daisies has made some efforts to make your marketing pieces both affordable, but also environmentally friendly. Many small companies believe that green practices are important, but they can't afford them.

As a print broker I work hard to find you the most affordable printing for your projects, but they must also meet the following criteria:

1) Keep it Local! In my search for affordable printing I will never select an option that is further than 2 states away. I believe in keeping it local, but also realize the importance of fuel economy. We might be able to find lower prices if we ordered something that was printed in another country, but then we have such a large "footprint" and the few dollars we might save is not worth it.

2) Soy Ink, really! They really can do anything with soy, it is amazing! All the printers I work with use soy ink. Soy ink is a safe and environmentally friendly ink because of its simple compound compared to petroleum–based ink. Soy ink also makes recycling easier and surprisingly produces even more vibrant colors.

3) Guilt Free Paper! This may sound funny to you, but not all paper companies will get their paper from legitimate sources. The only paper companies we will use paper is produced specifically for paper-making and is not produced from illegally deforested trees.

Working from my home office not only helps me keep my prices low for both design and printing needs, but it saves me from commuting to work every day. One less car on the road is a good thing. In my home office I keep things as green as possible by using environmentally friendly cleaners, turning off light switches, and using energy saving products whenever possible.

If you need some tips on how to make your office green check out this article!

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Monday, July 12, 2010

Why Am I Sad About Hollywood Video?

Seriously, I am kind of sad when I see all the Hollywood Video's closing down. Not sad enough to get up and go into the video store, however. I like to think if it were a local owned by some residents who knew me by name when I walked in I would still go to a video store, but I haven't seen one of those in years...at least not near my house.

I feel a loss, it is an era ending... I am thinking that my daughter may never know what it is like to go into a video store and argue in front of total strangers over the choice between a romantic chick flick or a shoot 'em up and then eventually settle on a comedy you can both agree on. Not even seven years old when she wants to watch a movie she asks me to download it or get it on demand.

As a small business owner I wonder what this means . . . It's not just Hollywood Video, but lots of long time well established businesses are unable to keep their doors open in this economy. Without such large overhead, maybe this is time for the small business to thrive!

I read some great tips online recently about operating in a difficult economy. To sum it up:

1) Reassess your business model: A simple reassessment can oftentimes lead to increased efficiency and revenue.

2) Invest in marketing, it may be even more important now!

3) Find ways to cut back the budget, there is almost always something that can go.

4) Keep positive!

Read the whole article!

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